Azkka Noor

Arts

Between trends and tales: decoding “BookTok’s” impact on reading culture
How a TikTok subculture is both helping and harming the book industry.

Azkka Noor February 5, 2024February 4, 2024

TikTok, a popular platform for creating short content, was reaching its peak during the height of the pandemic. At the…

Arts

Authenticity redefined: the deinfluencing revolution
How the rise of deinfluencing is impacting brands, consumer behavior, and evolving the landscape of marketing

Azkka Noor January 15, 2024January 14, 2024

“Deinfluencing,” a counter-trend to typical influencer marketing, has amassed 730 million views on TikTok, pushing for genuine brand portrayal rather…

Features

Spearheading change through the United Way Campaign at UTM
Shanzey Ahmed sheds led on UTM’s ongoing efforts to combat local poverty.

Azkka Noor November 20, 2023November 19, 2023

In a world where inequality continues to persist, where poverty and hunger remain prevalent challenges, initiatives striving to combat these…

Faculty Feature

Faculty Feature: Implementing inclusive practices in workplaces is crucial to the well-being of immigrants
Professor Soo Min Toh on the reshaping of the behaviour of immigrants in a new work environment.

Azkka Noor October 3, 2022October 3, 2022

Professor Soo Min Toh is a renowned researcher and educator in the Department of Management at the University of Toronto…

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