UTM’s ICCIT Council recently collaborated with Le Chateau for a series called “Dress to Impress,” which aims to showcase different ways that students can dress both fashionably and professionally.
Sara Ammari, a fourth-year digital enterprise management student and the VP marketing executive of the ICCIT Council, says that the goal of the collaboration was to “showcase looks from an established retailer that incorporated a unique take on the professional look.” She explained that students are often unsure of how to dress for professional events, and that this collaboration could share some tips.
According to Ammari, the ICCIT Council drafted and proposed the idea for “Dress to Impress” to Le Chateau, and once the idea was approved, they went ahead with the project.
Ammari explained that “by collaborating with the ICCIT Council, Le Chateau has created a presence for itself in the UTM community, while allowing the ICCIT Council to provide a few tips on how to ‘Dress to Impress’ for students.”
The series, which is advertised through ICCIT’s social media pages, features several ICCIT Council executives dressed in a variety of different outfit ideas all over the UTM campus.
Previously, the ICCIT Council collaborated with The Relatable Co., which was co-founded by ICCIT Council alum, Patrick Ryder. The series featured hoodies that read “U of Tears,” and aimed to bring hoodies just in time for the midterm season.
Ammari said that the collaboration with Le Chateau was an exciting project, and that the ICCIT Council hopes to continue to work with them to produce more work.
“ICCIT Council is open to working with other clubs/societies on campus and external groups,” and is “always looking to bring incentives to students within the UTM community,” Ammari says.