UTM team in final round of Canada’s Top Ad race


UTM’s Logaina ElKattan and Fareha Zakir have moved on to the third and final round of the 2014 Canada’s Next Top Ad Exec competition. According to Zakir, they’re the first U of T team to enter the final round in the competition’s eight years.

ElKattan, a fourth-year management specialist, and Zakir, a third-year business student, will be competing against nine other teams representing universities from across the country for their chance to drive off with the competition’s first-place prize, the 2014 Chevrolet Camaro.

“We are feeling confident with our idea and our strategy,” said Zakir. “It feels very surreal.”

Runners-up will be awarded with scholarship funding and internship positions at PepsiCo, Canadian Tire, General Motors, and McDonald’s.

The final challenge, hosted by the DeGroote School of Business, will require finalists to unveil their innovative marketing campaign to sell the 2014 Chevrolet Stingray to a panel of marketing experts.

“Initially, when we first entered, we were just going to go for it,” said ElKattan. “It’s really exciting, a little bit nerve-wracking.”

The winning team will be announced at a gala at the Toronto Intercontinental Hotel on March 25.